Discovering
Bosnia & Herzegovina
Follow the incredible journey of 11 world-class creators through the most beautiful corners of Bosnia & Herzegovina
We're starting soon!
Watch the announcement video and learn more about this one-of-a-kind project that's changing the way the world sees Bosnia & Herzegovina.
Our Vloggers
11 creators from around the world
Where We're Going
8 cities, 11 days, one unforgettable adventure through the heart of Bosnia & Herzegovina
Bihać
The Pearl Necklace of the Una
Bosanska Otoka / Banjaluka
City on the Vrbas
Jajce
City of Kings
Livno
Mountain Beauty
Konjic / Malak Farma / Sarajevo
Rafting Paradise
Sarajevo
Where East Meets West
Mostar
City on the Neretva
Trebinje
Sunny Herzegovina
8 cities
Bihać to Trebinje
11 days
Jul 1-11, 2026
24 locations
Hidden gems
How It All Started
The story of an idea that became one of the biggest travel events in the region
Carefully selected creators from around the world with a combined reach of over 8 million followers.
Bihać, Banjaluka, Jajce, Livno, Konjic, Sarajevo, Mostar and Trebinje — each city its own story.
The combined reach of all participants across YouTube, Instagram and TikTok.
Why Bosnia & Herzegovina?
Bosnia & Herzegovina is one of the most underexplored destinations in Europe. Despite its incredible nature, rich history and warm people, its tourism potential remains largely untapped. The goal of this project was to change that — to show the world Bosnia through the eyes of someone seeing it for the first time, with the freshness and honesty that can only come from a traveler genuinely discovering something new.
How is the project organized?
The entire project was conceived and organized by our team, which has spent years developing tourism in Bosnia & Herzegovina. The organization involved coordinating every logistical detail — from travel arrangements and accommodation to route planning and securing activities. Every day of the trip was carefully planned so the vloggers could have an authentic experience, while still having enough freedom to create content that suits their style and audience.
What kind of content can you expect?
Each creator brings their own style to the project. Some focus on food and meeting locals, others on adventure activities, and others on historical sites and cultural particularities. The common thread is honesty — nothing is scripted or staged. Every reaction, every wow moment you'll see in the footage is real.
What's next?
This is not a one-off event — this is the beginning. We plan to continue this format and bring even more influencers to Bosnia & Herzegovina. If you'd like to be part of one of the future trips, follow us on social media or reach out directly. We believe Bosnia & Herzegovina deserves to be on everyone's list of places to visit, and we're doing everything to make that happen.
Project Partners
Building something
special together
Without their support, this project would not have been possible. Each partner contributes to the uniqueness of this journey.
Want to become a partner?
Join our journey across Bosnia & Herzegovina